In my very first blog post I made the comment that ‘the businesses that will be the most successful in the future will be those that are the least like ones we have today.’
However, most owners and managers struggle to contemplate a future that is significantly different from the present. It explains why so many businesses are so similar… there is very little real vision. It’s easier, and self-justifying, to keep doing what you are doing when everyone else is doing more or less the same thing.
It almost always seems too risky to be different… but it is impossible to be better by being the same.
Of course just being different isn’t enough… you have to be better too. But different is the first step towards being better.
As Dale Dauten is fond of saying… ‘Different is not always better BUT better is always different.’
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