Our FREE preview chapter for The Lead Box is DEAD… Long Live iPOS: The Humble Lead Box Concept Reinvented for the Twenty-first Century is going through its final edit and will be available for release on the 7th May with the limited release of the full report approximately two weeks later.
The preview chapter is intended to frame the issues surrounding the decline in the effectiveness of Lead Boxes and indicates, in preliminary way, how the iPOS advertising system provides a better solution for new member acquisition and retention.
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