"Try anything and everything" is not a marketing strategy

I made the point a while back that we have no “go-to” marketing strategy (unless you count deep discounting which I don’t really consider a strategy) to generate leads and ultimately acquire, and retain, members.

Even many of the top industry consultants are advising that you employ multiple marketing tactics...

Here’s what Casey Conrad has to say…

Here’s what Eddie Tock has to say…

Here’s what Curtis Mock has to say…

While it seems like sensible advice the problem I have is that it seems completely ad hoc… try everything and see what works?

Of course, the problem with trying everything is that it takes a lot of time, a lot of money, and a lot of effort to “try” everything… juggling three balls is a whole lot easier than juggling six.

Trying everything also creates a vicious cycle because when you are over-extended it is difficult to execute at one hundred percent. Therefore, the more marketing tactics you have in play the less likely it is that any one of them is actually performing to its potential... resulting in a marketing mess.

If your marketing plan is based on trying everything… your marketing plan isn’t worth the paper it’s written on.

This is exactly why we developed the iPOS Advertising System… be sure to read the Free Preview Chapter and participate in the iPOS Challenge.