In response to a lot of enquiries about our latest report The Lead Box is Dead…Long Live iPOS: The Humble Lead Box Concept Reinvented for the Twenty-First Century we have decided to share our marketing philosophy in a new report that we will be making available for free in a couple of weeks.
The new report is entitled The New Rules of Health, Fitness, and Wellness Marketing. I guess it’s kind of a prequel to The Lead Box is Dead…Long Live iPOS: The Humble Lead Box Concept Reinvented for the Twenty-First Century in that it discusses the broader marketing environment for our industry.
We discuss traditional media, new media, why your existing advertising might be failing, how you should be spending your marketing dollars, the new rules of marketing, and provide an example of one of our iPOS ads.
Stay tuned… I’ll provide a firm release date soon.
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