Marketing is, along with retention, the biggest challenge facing most owners and managers today. The general consensus is that marketing isn’t producing the return on investment (ROI) that it once did. Traditional media (newspaper ads and inserts, direct mail, radio and television ads, lead boxes, billboards etc) aren’t pulling anywhere near the numbers they once did… in fact today many owners and managers are struggling to break-even with traditional media.
And as new media, in particular social media, begins to dominate industry thinking we thought the time was right to examine the current state of marketing and propose a new, more scientific, approach.
Our latest free business development report, The New Rules of Health, Fitness, and Wellness Marketing: A Scientific Approach to New Member Acquisition, Retention, and Long-Term Loyalty, is available as a Free Download (to your right).
We examine the decline in traditional marketing ROI, the rise of new media, how you should be spending your marketing dollars, why your marketing is failing, and what the research is saying. We reveal the new rules of health, fitness, and wellness marketing and deconstruct one of our iPOS advertisements in the context of the new rules.
The new rules of healh, fitness, and wellness marketing affect everyone operating in our industry. Preaching to the converted is a myopic marketing strategy, given what the research is telling us about why people have a problem with us as an industry. The new rules provide a practical framework for more effective marketing in an increasingly competitive marketplace.
As usual your comments and feedback are always welcome.
Download the Free Report here...
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