Advice for 2012…

My advice for 2011 was to become the best at something (…something that your members care about) in your local market. If you have done that my advice for this year will be so much easier to accomplish.

My advice for 2012… know where your new members are coming from (after all they don’t exist in a vacuum outside of your club).

Of course, if you are the best at something you’ll know why your new members are coming to you, you’ll know what they want, and so you’ll have a head start on understanding where they are coming from.

Here’s why it’s so important… the global financial situation will persist through 2012… consumer confidence will stay low… competition will remain tight… and traditional marketing will continue to produce a declining return on investment.

But… people will still pay for the best and if you know how to get your message to them effectively you will always outperform the competition.

So for 2012 understand that your prospective new members are real people, with real problems, looking for real solutions and they are out there looking for something… you’ve just got to convince them that it’s you.

P.S. If you need help getting you message in front of your best qualified prospects don’t forget you can still get a copy of The Lead Box Is Dead...Long Live iPOS: The Humble Lead Box Concept Reinvented for the Twenty-First Century for only $24.90.