As owners and managers we tend only to think of our prospective new members when we need them… or more accurately when we need their cash. We only think of them when they materialize at our front door, usually in response to our marketing (if we are doing it right), their own motivations (New Years resolutions, or significant birthdays, for example), or sometimes they are brought in by an existing member.
The point is that we only think about them as they relate to our business… and when they are in our business. We don't really think of where our next member is coming from.
Of course, our best prospective members don’t just exist for our financial gratification. They are shopping in the local community in health food stores, in sporting stores, in weight loss businesses, Subway restaurants, juice bars, clothing stores, swimwear stores, buying fitness/weight loss book and magazines, playing sports…
Imagine if you could get your message in front of these highly qualified prospective members as they go about their business in your local community and when they are already spending money… oh that’s right you can with iPOS advertising.
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