I recently read a pretty good e-book, How to Market Your Health Club: the essential owner’s guide, by Sherry Robb from Market My Club. The book normally retail for $39 but you can get it for free from The Fitness Industry Group website if you complete a short survey… well worth the time in my opinion.
The book is pretty heavy on tactics and a bit light on strategy, as is much of what our industry does, but it is still one of the most comprehensive industry specific advertising/marketing publications I have come across… enjoy, and many thanks to Sherry Robb for generously making the book available.
